"Meow~" Ready to start an irresistibly cute journey?

GONG is a designer toy brand under POP MART Group, focused on creating high-quality, ACG-inspired collectibles for a global audience. With a fully integrated model that spans design, production, and sales, GONG is building an original IP culture and immersive fan communities around the world. Known for its bold designs and incredible attention to detail, the brand aims to spark emotional connections through every release.

Now, GONG is teaming up with The Legend of Hei — a fan-favorite IP from COL Group — for an exciting new collaboration. Spanning comics, animation, and film, Luoxiaohei has built a rich and beloved world, supported by a full lineup of books, merch, toys, and licensed products. This partnership brings even more creative possibilities to life for fans old and new.

Images shown are for reference only. Final product may vary.